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Not just a store builder — a full operating system for your business

Storefront, warehouse, shipping, accounting and WhatsApp CRM — nine integrated modules built for Arab merchants.

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Features

Not just a store builder — a full operating system for your business

From the theme to the journal entry: nine integrated modules built for Arab merchants.

Storefront with professional themes

14 ready Ella themes with a no-code visual editor and a full Liquid code editor — the deepest Arabic theme library in the region.

Complete regional payments

COD, mada, STC Pay, Apple Pay, Visa/Mastercard, and Tamara & Tabby instalments — built in, no external plugins.

Multi-carrier shipping

Aramex, SMSA, Saudi Post, Bosta and more — print waybills, track automatically, and manage returns.

Double-entry accounting

Journal entries, P&L, cash flow and bank reconciliation — offered by no other platform in the region.

Two-way WhatsApp CRM

A unified inbox to reply to customers, with automatic order notifications over WhatsApp.

Full warehouse management

Bin locations, pick and pack, cycle counts, purchase orders and suppliers — a real WMS inside your platform.

B2B wholesale

Private price lists, quotes and wholesale orders — a complete B2B module Salla and Zid do not offer.

Live reports and analytics

Live visitor view, advanced sales and product reports, customer segments, and Excel/CSV export.

Marketing and growth

Automatic SEO, Meta and TikTok pixels, discount codes, abandoned carts, a loyalty programme and an affiliate system.

Pricing

Five plans — start free and grow into the rest

Every plan includes the one before it. Commission drops as you upgrade — all the way to 0%. Early joiners get 50% off for life.

Starter

Free forever

$0

/mo

5% sales commission

1 store — 30 products

100 orders / month

Cash on delivery (COD)

One ready Ella theme

Core dashboard

Reserve your spot
Growth

$29

/mo

2% sales commission

500 products — unlimited orders

Custom domain + no platform badge

All 14 themes

mada / Apple Pay / STC Pay

Tamara & Tabby instalments

WhatsApp notifications

Discount codes + SEO blog

Reserve your spot
Most popular
Pro

$79

/mo

1% sales commission

Unlimited products — 10 users

Visual theme editor + Liquid code

Courier integrations + waybills

Abandoned carts + Meta/TikTok pixel

Live visitor view

Advanced reports + export

Multi-language and multi-currency

Affiliate system

Reserve your spot
Business

$149

/mo

0.5% sales commission

3 stores — unlimited users

Double-entry accounting + P&L

WhatsApp CRM inbox

Warehouse management + stocktake

Purchase orders and suppliers

Loyalty and points programme

REST API + webhooks

12-hour priority support

Reserve your spot
Enterprise

$399

/mo

0% sales commission

Unlimited stores

White-label under your own brand

SSO / SAML

ERP integration (SAP / Oracle)

Custom integrations

Dedicated account manager

99.9% SLA

Migration team from your current platform

Reserve your spot
FAQ

Frequently asked questions

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When does it go live?

The platform is built and running — you can try it on the live demo today. Waitlist members get priority activation and 50% off for life for the first 100 merchants.

From 5% on the free plan down to 0% on Enterprise — lower than Salla (2.5%) and Zid (1.5%) on paid plans.

Yes — native Arabic RTL across the dashboard and storefront, with full English support and multi-language stores on Pro and above.

Yes — import tools for products and customers, plus a dedicated migration team for Enterprise. Get in touch and we will walk you through it.

Business and above include a full double-entry system: journal entries posted automatically from orders, P&L, cash flow and bank reconciliation — with no external accounting software.

Bin locations, pick-and-pack routes, cycle counts, purchase orders and supplier management — a real WMS built into the platform on Business and above.
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Ready to Get Started?

Start your project with a 14-day free trial
Get Started
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Contact Us

Let's workbg-shape together

Any question or remark? just write us a message

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Email

hello@eltogar.com

Phone

+20 10 0000 0000

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If you would like to discuss anything related to payment, account, licensing, partnerships, or have pre-sales questions, you're at the right place.